Let's grow together



At Joolz we strongly believe the world needs to move towards a healthy, sustainable way of living and that corporations and business have both the ability and responsibility to lead the way. Within our positive design philosophy we look for innovative solutions that contribute to this transition.

As a young company, we want to learn and improve. When it comes to this, we have big ambitions and huge faith. We just started. The first steps we have taken in this direction have led to a second life for the packaging of our products. Meanwhile we are working hard on other solutions that contribute to a more sustainable and meaningful way of living. We will keep you informed.

Do you have a positive idea? We would like to take the opportunity to invite you to share your ideas with us. Please e-mail us at support@my-joolz.com.au.

Positive Studio

We want to know what’s going on. How we can help you? What could be better, and what do you love? To find out, we organise positive events to inspire you and to hear from you. That way, you can inspire us too. Share your moments at #myjoolz.

Birth Forest

The day your baby arrives is a day you’ll never forget. Such a unique and special moment. A memory for life. To celebrate this great miracle, Joolz is offering a little gift; to parents, the baby, and to the rest of the world.

For every Joolz baby, there will be a tree planted in the Joolz Birth Forest, with which Joolz helps to fight deforestation and climate change.

All you have to do is click the link below, create an account and register your pram, we will then plant a tree for your baby which will help future generations. You can download your Birth Forest certificate once you’ve registered.



We love to share Positive Notes, inspiring ideas, beautiful baby products, durable toys, organic and tasty recipes, eco webshoptips, demo videos and, of course, introduce our new products! Do you have a Positive Note you would like to share with us? Send your idea to positivedesign@my-joolz.com


“It’s such a shame to throw away all that cardboard,” our creative director commented one day. That’s where it started. We reverted to our youthful idealism and came up with the idea of recycling our packaging.

Big and small cardboard boxes – unpack them first – then convert them into a bird box, a reindeer or a chair. So don’t throw the packaging away. Recycling is better for the environment and, who knows, your little one might learn something too.

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